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Newsletter Archives
Mobile Messaging:
Deliver Outside the Box
Effective communication
involves not only the message itself, but also the medium that carries
and delivers it.
Truly targeted messaging means publishing
communications whenever and wherever your audience needs to receive
them. The more precise yet flexible your delivery methods, the more
likely you are to capture your viewers’ attention and increase
readership and interest.
Most organizations have
exploited print, email, Internet and Intranet to their limits. At one
time,
e-mail was the biggest advancement in communication. Today, spam
filters and sheer volume have virtually crippled e-mail's effectiveness.
Digital signage, while valuable, depends on viewers paying attention to
displayed information as they pass by. Why wait for your audience to
come to you?
New technology in
portable devices is making it easy and affordable to send messages to
personal electronics such as cell phones, MP3 players, laptops and PDAs.
Incorporating simple solutions into your messaging system will
allow you to take advantage of these tools and ensure your notices are
not lost in the clutter.
Resources for mobile
communications are often an easy add-on to existing messaging systems
– usually a software upgrade, a content server and some number of
publishers. Technology can also be purchased without an existing
messaging infrastructure. No complicated, expensive digital signage or
audiovisual integration investment is necessary.
Consider just a few of
the tangible advantages of mobile messaging:
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Targets receive
messages on the go
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There are no spam
filters
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You can allow users
to opt-in or use IT policies to enforce participation
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Create RSS strings
that can be read anywhere
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Deliver not only
text, but also high resolution images
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Limit reliance on,
or reinforce, digital signage communications
Choose from a variety
of publishers to deliver your messages – SMS to cell phones, screen
savers, RSS strings and visual pop-up messengers on individual PC
desktops.
 Text
Messaging
Subscribe to a gateway
provider, build a database of recipients and publish. While your
audience is away, they receive the same important information being
published to local displays. People tend to read SMS messages right away
and messages are stored so they can be read again in the future.
Screen Saver
Replace existing screen
savers with relevant organizational communications. By pointing a small
client applet to your content server, you can loop the latest graphical
announcements and display them on targeted desktops.
RSS Publisher
RSS or Really Simple
Syndication is a useful tool for broadcasting information updates to
subscribers. RSS feeds are used daily by people who realize the
convenience of up-to-the-minute news and reports. In addition to being
available on your computer, RSS feeds can also be read on iPODsŪ, PDAs,
cell phones and other personal electronic devices.
Desktop Messenger
Why wait for your
audience to check their email? Alert viewers to newly published
announcements via a pop-up window in the lower part of their screen.
This powerful tool helps ensure your audience never misses important
information.
Copyright 2006. Tech Electronics, Inc. (TEi). All rights reserved.
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