|
Newsletter Archives
Reach Out: Deliver
Community Communications
Did you work to support
victims of the 2004 Tsunami or Hurricane Katrina? Does your organization
partner with the local community or charitable groups for fundraising
and special events? If so – spread the word!
Build a true feeling of
community by involving your audience in your non-profit activities.
Create interest and let your viewers feel included in charitable
programs by delivering “community communications”. A bulletin with
basic information and directions for participation can help spur audiences to
action and keeps your viewers informed about your civic efforts.
Even if your
organization isn’t formally involved, you can still collect and
advertise community programs from event calendars,
publications and web resources. Choose topics from your geographic
community, your industry, or your favorite charitable clubs.
Community communications
might include:
-
Calls for volunteers
-
Special events and fundraisers
-
Community resources and contacts
-
Blood and pledge drives
-
Appeal for donations
-
Committee or liaison programs
-
Association news
Remember to keep messages clear and concise, and start
communications at least one month before an event or deadline.
Repetition is key to gaining mind-share, and to allow viewers to remember
and respond to your appeals.
Copyright 2006. Tech Electronics, Inc. (TEi). All rights reserved.
|
