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Newsletter Archives
Creative
Income: Turn Messaging into a Profit Center
Most organizations view their messaging systems as valuable
communications assets - but also as expense items in terms of capital
outlay, labor and maintenance.
Today’s digital
signage solutions open the door for dynamic communications –
meaning a high volume of messages at a low cost for creation and
deployment.
Take advantage of technology. Why not turn your messaging
system into a profit center or budget balancer? Generate revenues by
advertising co-operative partner products and services to augment your
content and offset costs.
It’s easy to create a simple partner program that you can use
to advertise industry and or community partners. Develop guidelines for
file types, sizes and content restrictions; as well as and procedures
for submission, approval and invoicing.
Consider
the following sources of advertising income for your organization:
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Vendor or
manufacturing partner ads featuring products, sale pricing or
incentive programs
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Community businesses
offering discounts to your employees or students
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Local food providers
advertising lunch specials
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Bookstores offering
industry-specific selections or motivational aids
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Loyalty program
provider (frequent flyer, rental cars, hotels, etc.) registration
drives
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Organizational
merchandise (logo wear, etc.) providers
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Event promotions for
upcoming conferences or trade shows
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Anyone who wants to
get in front of your audience!
By controlling the approval, scheduling and
delivery of advertisements, your organization retains the exclusive
rights to your audience’s contact information. Discourage spam email
campaigns and truckloads of direct mail by transitioning those
advertisers to your visual messaging program.
Income can approximate classified ad rates,
or rival premier magazine rates – it all depends on the size of your
audience, the number of displays and the frequency of the ad. Monthly
programs are popular for ease of billing.
Things to consider when talking to
advertisers :
Example:
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Total building or campus population:
825
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Total number of integrated displays:
18
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Ad runs per day: 3
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Average number of days of operation
per month = assumed 20
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825 x 18 x 3 x 20 = 891,000 Potential
exposures!
Whether you realize a profit, or simply
offset your communication costs – you’ll be providing quality,
controlled advertising to your audience.
Copyright 2006. Tech Electronics, Inc. (TEi). All rights reserved.
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