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Newsletter Archives
Keep Moving: Capture
Attention with Video
Incorporating video is
an easy, effective way to grab your audience’s attention. This is
especially important when you’re trying to pull focus to digital signage
in bustling, high-traffic areas. Movement draws the eye of onlookers,
and juxtaposing video near static communications will ensure higher
readership rates for messages.
Sophisticated viewers
are accustomed to getting information from television and DVD/video
resources: 9 out of 10 Americans say that television is their primary
news source. Including video clips or streaming programs that are
targeted to your audience is a sure way to peak their interest and
influence viewing patterns.
Video topics might
include:
Video is the best medium
for communicating a large amount of information or a complex idea in a
short timeframe. It has been shown that there is a 51% greater
understanding of a subject through video. It’s largely effective because
it engages the audience on a number of levels: visually, emotionally and
analytically. Images, motion and audio are combined in video to provide
more impact than any of these components would if presented alone.
There are a multitude of advantages to using video in
conjunction with static communications: speed, aesthetics, impact and
influence being just a few. Combining video topics with creative
bulletins is a great way to produce attention-grabbing and
attention-keeping communications.
Copyright 2006. Tech Electronics, Inc. (TEi). All rights reserved.
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