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Newsletter Archives
Free Form: Free
Your Imagination
Creativity in design is one of the best ways to ensure your visual messages are noticed, recognized and remembered.
Your audience is constantly bombarded with communications – each vying
for their attention. Consider these statistics:
-
Email:
An estimated 55 billion spam emails were sent each day in June
2006, an increase of 20 billion per day from June 2005.
(Wikipedia)
-
Billboards:There
were approximately 450,000 billboards on US highways as of 1991.
Somewhere between 5,000 and 15,000 are erected each year.
(Wikipedia)
-
Direct Mail:
5134 Million items were mailed last year and the
overall volume of direct mail has increased by 87% in the last
ten years (Direct Mail Information
Service)
-
Television:
2
Million TV commercials are seen by the average person by age 65
(TV-Free
America)
Don’t let
your messages become boring or stilted. Follow these Free Form tips for
more creative communications that will take only minutes to produce:
►
Freedom in Design
►
Flexibility in Layout
►
Form Follows Function
Freedom
in Design
A primary advantage of
AxisTV’s user-friendly interface is the use of a creation template that
allows you to generate a basic message bulletin in just minutes:
-
Name your message
-
Choose your background
-
Type in your text
This is an
excellent tool for fast, simple design of communications. However, it’s
easy to get caught in the “background + text” rut.
The
Free Form tools allow you to include graphic images, assign accompanying
audio and place each design element in the exact location you desire –
unlike the standard text templates. Free Form text options (including
animated text) are more elaborate and the direct import of backgrounds
and graphics makes creativity convenient and fast.
Take
advantage of this freedom by utilizing more design elements to tell your
story. Communicate - not with "more" - but with more creativity.
Flexibility in Layout
Instead of
a template choosing where your title, text or images are placed, Free
Form allows you to directly place, size and move your design elements
around the canvas. Experienced designers will appreciate the flexibility
of this tool but you don’t need special training to use it.
Creating
in Free Form allows you to utilize as much time and deliberation as you
want in your design. The steps are easy and the interface is
user-friendly:
-
Name your bulletin
-
Choose a background
►Free
Form allows you to choose from your library, which is displayed in a
new window, or to import a background of your choice
-
Assign an audio clip to accompany your message
-
Add unlimited number of sections:
-
Text sections
►Convenient
tools let you choose each text section’s font, color, style,
size, and alignment options
-
Graphic sections
►Upload
graphics or choose from your AxisTV graphics library
-
Don’t forget to “right-click” in any Free Form element for
additional menu options
Free Form
allows you to layer your various sections with ‘Push to Back’ and ‘Bring
to Front’ options. You can also force sections to snap to margins and
center, fill the entire canvas, or change the aspect ratio of a specific
section.
The standard options of grouping bulletins,
spell checking, and choosing your message’s aspect ratio are also
available.
Form Follows Function
 The
creed of any design is “Form Follows Function”. Get creative with your
communications, but remember your goal – to communicate. Design should
never obscure or overpower your message:
Whether
you’re working in AxisTV Free Form, or designing other visual
communications, creativity is paramount to breaking through the barrage
of messages your audience receives. Follow these tips and let your
imagination run wild.
Copyright 2006. Tech Electronics, Inc. (TEi). All rights reserved.
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